Cellular longevity starts here.
250mg liposomal NMN at 96% purity, a delivery system built so what is on the label is what reaches your cells. Two capsules daily.
Get Started - $19
The differentiator
Liposomal delivery is the whole point.
NMN is fragile. Swallowed unprotected, most of it is destroyed by stomach acid and liver metabolism before it ever reaches a cell. A liposome is a microscopic shell of the same material your cell membranes are made of, and it carries the NMN through that journey intact.
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1
Swallowed
Two capsules with water. Standard NMN begins breaking down here, in stomach acid, before absorption can happen.
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2
Through the gut
The liposome shell holds. Instead of dissolving, it passes the stomach and reaches the intestinal wall with its cargo intact.
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3
Into the blood
Absorbed through the intestinal lining and into circulation, still shielded from the enzymes that would otherwise degrade it.
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4
Into the cell
The shell merges with the cell membrane, because it is made of the same material, and releases the NMN where it converts to NAD+.
What a liposome is
A shell your cells already recognize.
Liposomes are built from phospholipids, the same molecules that form your own cell membranes. That similarity is what lets the shell survive digestion and then merge with the cell it is delivering to, rather than being treated as something to break down.
Describes the delivery mechanism. Not a statement of health outcomes.
Why you feel it, and what you feel
The afternoon wall has a cellular explanation.
Slower recovery, foggy focus, energy that runs out before the day does. These share a mechanism: NAD+, the molecule behind more than 500 cellular processes, declines steadily with age. “By middle age, our NAD+ levels have plummeted to half that of our youth.” (Integrative Medicine: A Clinician’s Journal, 2020)
Your body makes NAD+ from precursors. NMN is the most direct one. Supplementing it supports healthy NAD+ levels, which is why the form you take, and how much of it survives digestion, is the entire question.
Here is what you will actually feel.
Self-reported, 2K+ subscribers surveyed at 90 days.
No 3pm crash to work around. Most describe it arriving somewhere in week three.
Holding a thought through a long meeting without reaching for another coffee.
Less next-day heaviness. The walk back up the stairs stops registering.
Figures pending verification from a survey with n stated. Individual results vary.
Who it is for
Who benefits most
Feeling the drop in energy and recovery, and looking for something to do about it that holds up to scrutiny.
Two capsules with breakfast. No powders, no routine to maintain, no afternoon crash to work around.
Training, riding, hiking into your sixties, and wanting recovery to keep pace with the effort.
Liposomal Absorption
Most NMN never reaches your cells.
A standard capsule releases NMN into the stomach, where most of it is broken down before absorption. Liposomal encapsulation carries it through digestion intact.
Same milligrams on the label. A different amount arriving.
Comparative absorption figures. Not a statement of health outcomes.
Why ours
Read the label before you trust the marketing.
First in the category to do it. Batch results, in full, for anyone who wants to check the 96%.
Read the Certificate of AnalysisThe science
Liposomal delivery isn’t a marketing word. It’s a measurable change in what survives digestion.
NMN is fragile. In a standard capsule most of the NMN is degraded by stomach acid and enzymes before it can cross the intestinal wall. A liposome is a phospholipid shell, the same class of molecule your own cell membranes are built from, that encloses the NMN and carries it through that environment intact.
That is the whole argument for this product. Everything else on this page is verification that we do it the way we say we do.
Every batch tested by an independent lab for identity, purity, and heavy metals, not by us.
The Certificate of Analysis is on the site, unredacted. First in the category to publish it.
Manufactured in the USA under current Good Manufacturing Practice, audited annually.
Not a typical value or a target. It is the number a batch has to clear before it ships.
Formulation reviewed by Dr. Dave David, board-certified surgeon.
One active ingredient, amount disclosed. Nothing hidden behind a blend name.
Who says so
GenuinePurity® is recommended by Dr. Dave David, a world-renowned surgeon who has appeared on CNN, The Fox News Channel and NBC, and served as a medical news analyst for NECN.
"I have been taking Genuine Purity NMN 500 mg for about two years in addition to several other supplements that complement it. Combining it with regular resistance and cardio training has worked wonders. NMN is truly a wonder drug."
“My nutritional Practitioner recommended me to genuine purity several years ago. I noticed an improvement in my energy and focus on the second day. My body and I love it!”
“I not only like the product, but the customer service is phenomenal with plenty of real conversation via phone to help get the most out of all their products.”
Liposomal NMN
Your first bottle is $19. Take a month and see.
Two capsules a day for thirty days, a gift you pick arriving with every order, and 97 days to change your mind.
Liposomal delivery gets up to ~95% of what you swallow absorbed. Standard NMN capsules manage closer to ~10%.
Same milligrams on the label, a different amount getting through, which is why a month of this is not interchangeable with a month of anything else on the shelf. Comparative absorption figures, not a statement of health outcomes.
Two quick questions, pick your gift, then checkout.
How you take it
One capsule. Once a day. That is the whole routine.
No powders to measure, nothing to mix, nothing to remember twice.
250mg of 96% β-NMN per capsule, liposomal-encapsulated.
Morning, alongside breakfast, or any time of day you will actually remember.
60 capsules per bottle, a full 30 days. The next one arrives before you run out.
Risk
Take 97 days. Send it back if it does nothing for you.
If it isn’t doing anything for you, write to us within 97 days of your first order and we return your money. Empty bottles are fine. You don’t need a reason.
Get Started - $19 todayQuestions
One click in your account, or reply to any email from us. No phone call, no retention script.
$19 today, then $49 thirty days later. We show you the exact date at checkout and email you before every renewal.
Because NMN takes weeks to evaluate, and we’d rather you judge it on month two than on day three.
You choose from three of our products on the next page. It ships with every renewal, not just the first.
Most subscribers describe a change somewhere between weeks three and six. Some sooner, some not at all, that’s what the 97 days are for.
Ask your physician before starting any supplement, particularly if you take prescription medication or are pregnant.
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Your first bottle is $19. Start now.
$19 today, $20 off every bottle after that, a free gift with every renewal, and free shipping for as long as you subscribe. Cancel whenever you want.
Get StartedThese statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. Comparative absorption figures. Individual results vary.
